I was asked to design a label for a homemade granola startup which is growing by word-of-mouth each day.
I decided early on to go with a colorful design in order to set it apart from the minimalist, modern designs I referenced from other granola brands on supermarket shelves.
There are two current packaging options: a simple transparent plastic bag and a glass container. The glass container version costs a little more but it can be brought back for a refill. In the future we might explore different packaging, but we're happy with this one as it showcases the granola, with its rich colors and textures.