La Granola de Iris

I was asked to design a label for a homemade granola startup which is growing by word-of-mouth each day. I decided early on to go with a colorful design in order to set it apart from the minimalist, modern designs I referenced from other granola brands on supermarket shelves. There are two current packaging options: a simple transparent plastic bag and a glass container. The glass container version costs a little more but it can be brought back for a refill. In the future we might explore different packaging, but we're happy with this one as it showcases the granola, with its rich colors and textures.

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